{"product_id":"ultra-urban","title":"Ultra Urban","description":"\u003cdiv id=\"shopify-section-template--24724185514279__68d18c7b-b2d1-4344-9441-7a0ed16b5e9d\" class=\"shopify-section index-section\"\u003e\n\u003cdiv class=\"text-center page-width page-width--narrow\"\u003e\n\u003cdiv class=\"theme-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003eThe Ultra Urban has become a cult classic. It's style is the first thing that attracts people. It's performance-centered-geometry and powertrain is why it's a favorite of pro riders, wheelie culture and shredders. One ride and you'll see it is lightweight, nimble and built to handle real riding. It fits you and how you ride and is easy to maintain. No unnecessary bells or whistles here.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"purple cow pedals","offers":[{"title":"Default Title","offer_id":43459923607642,"sku":null,"price":2595.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/5800\/0730\/files\/UltraUrban.webp?v=1780783343","url":"https:\/\/purplecowpedals.com\/products\/ultra-urban","provider":"purple cow pedals","version":"1.0","type":"link"}